GSMA

The programme needed to engage disparate groups of global operators, aggregators, OEMs and brands to form new ecosystems and build working groups to facilitate consensus on standards and best practice for RCS and 5G.

To fast track support for the programme's initiatives quickly, my team and I built up a number of new ecosystems around key stakeholders, turning competitors into collaborators and moving the industry towards a common direction.

In RCS my team and I, built a phenomenal ecosystem of thought leaders from mobile operators, aggregators and brands to draw out areas of commonality which we then championed through our marketing campaigns, building a global series of thought leader meetings, roundtable discussions, awareness seminars, webinars and public exhibitions to create momentum around a common standard (the Universal Profile) and RCS itself, while simultaneously driving the ecosystem's shared vision through to GSMA working groups; informing the development of this standard.

In 5G my team and I (in addition hosting demonstrations and seminars across the globe), shone a spotlight on innovation with a series of video interviews and case studies - identifying $1 bn Opex and Capex savings for operators.

Background: The GSMA, the international trade body for the mobile industry leads on initiatives across the mobile spectrum, their Future Networks programme is challenged with promoting ubiquity through the adoption and standardisation of RCS and 5G.

Disciplines: Advertising, Analytics, B2B, Brand Management, Communication Design, Customer Experience, Experience Design, Martech, Project Management, Strategic Design, User Experience Design, Operational Management.

Time Scale: 24 months.

Collaboration: The list of collaborators is vast but includes global operators such as; AT&T, China Mobile, Deutsche Telekom, Telenor, Telefonica, Verizon, Vodafone, and others. Innovators such as MobiledgeX, Aggregators such as 3Cinteractive, Cequens, Commify, Infobip, Interop Technologies, LivePerson, mGage, OutTheremedia, OpenMarket, SummitTech, Synch, Syncronoss, ZipWhip, and many more. Platform Providers such as Mavenir, Google and Samsung.

Successes: Increased annual sponsorship revenue by £1m. Increased annual membership base by over £800k. Realised 90 mobile operator RCS launches with 444m global monthly active users*, Over 4,000 companies actively engaged in the programme marketing activities. Identified $1 Billion OpEx & CapEx savings for mobile operators through a series of Beta Labs case studies. Grew programme contacts database by 785% while reducing bounce rate and achieving higher click-through rates. (*Source: GSMAi August 2020).