FooConnect

The product needed to reflect the client's technical expectations, the market was vast and customers would be spread out across  the global, online and self-service was the viable option, every activity would leverage technology and this need to perform 24 hours a day.

The Ghost Telecom team were developers and marketeers at heart but needed operational and process know-how to construct their solution, we set about defining the proposition CRM/BSS and Online Store to fully integrate with their MVNE partner via a suite of custom APIs and offer them full control over their subscribers while creating a customer journey built on the delivery of effective automated ordering, distribution and activation capabilities.

This was a global data product and customers would be across many different time-zones and being an online proposition needed to offer a service that worked out of the box with little physical support and required extensive self-serve  capabilities, allowing customers to manage their accounts online with providing extensive MI and reporting capabilities to the FooConnect team.

The proposition required: Creativity, Negotiation, Specification, Project Planning / Management, Process Design, User Interface Design, System Integration (internal & external), Fraud Risk Management.

Background: Ghost Telecom, (the company behind the successful OTT calling app 'FooCall') wanted to launch a global data roaming product. Their team were highly skilled in development and the app space but had little exposure to the MVNO space.

Disciplines: Product & Proposition Design, Brand Design, System Architecture, Service Delivery, Operational Setup, Advertising, Packaging, Distribution

Time Scale: 12 months.

Collaboration: Telna, Soak Digital, Digital Cellphones.

Successes: Launched FooConnect in under 3 months, Engineered processes to optimise customer acquisition and distribution. Designed and implemented CRM/BSS.